Real Privacy Strengthens Customer Trust & LoyaltyRESULTS Boost Customer ROI by Increasing:
SOLUTIONS Establish Privacy Program
ACTION Make Legal Obligation a Company Asset Online Privacy / Data Sharing and TransferRisky or Undefined Customer Engagement StrategyYour organization could be penalized for a deceptive trade practice for not complying with your customer privacy notice. Retroactively applying privacy notice changes has been held to be an unfair trade practice. Regulators hold organizations accountable for conducting due diligence to ensure that any acquired or purchased customer data complies with prior privacy notices. These are just a few of the considerations relative to properly managing customer preferences (opt-ins and opt-outs). Violations can result in consent orders which last typically for a 20 year period and impose additional obligations and costs on organizations. Does your customer engagement strategy align with your customer preferences and mitigate reasonably foreseeable privacy risks? Our ServiceWe will help you develop a forward-thinking customer engagement and preference management strategy that balances your organization’s information needs with meeting your customers’ privacy expectations and maintaining their trust and confidence. This strategy will mitigate your financial, reputational, and legal / compliance risks, and fit your organization's culture, goals, and risk appetite. We will ensure that data collection and use is consistent with the privacy policy’s disclosures and is secure throughout the information life-cycle. For more information, please contact us. |
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